Your brand’s landing page is an essential factor in creating your image and reaching your audience. First impressions mean a lot. Landing pages are a quick, but important, opportunity to show off your brand to potential consumers. Properly designing landing pages is essential to customer connection and creating a positive first impression.
A great landing page can help to boost conversion rates for your brand and improve audience engagement. Before beginning the design process, you need to understand what makes a good landing page experience.
What is a Landing Page?
Landing pages are webpages that are designed with a specific goal in mind. Typically, the goal of a landing page is to create conversions and generate leads.
Creating effective landing pages is a powerful part of your business’s digital marketing strategy. Designing an effective, visually-engaging landing page relies on a few key points, including structure, building trust, CTAs, and mobile-friendly design,
Landing Page Structure
The structure of your landing page has a major impact on the effectiveness of your marketing campaign. Throughout the design process, there are a range of factors to consider for creating the most effective designs.
One thing that unites all effective landing pages is engaging, clickable visuals with a clean, organized design. The main goal of a landing page is to create conversions. Because of this, you want to make it extremely easy for your customer to convert.
One of the easiest ways to create a positive user experience is to create pages that have a user-first mentality and are easy to read, engaging to look at, and easy to navigate. Brand information should be easy to access, which in turn, should help boost conversion rates. Creating a positive experience for potential consumers helps to build trust with your target market. For example, a well-designed page is more likely to create a meaningful connection between your brand and the consumer.
Another great way to create an effective landing page structure is to add consumer reviews. Having relevant, recent reviews is a critical part of building trust with your audience. Consumer reviews are a form of trust signals that will indicate to your site visitors that you are a reputable and trustworthy brand.
Call-to-Actions
Another important design element that has a large impact on the quality of your page is your call to action (CTA) button. By including an engaging CTA button, you can greatly increase your chances of converting visitors. Call-to-actions should resonate with your audience and be located in easy-find, strategic places to efficiently drive conversions.
Mobile-Friendly Design
Did you know that about 30% of all activity on the web is on mobile? Creating a landing page that is easy to navigate on phones is essential to creating an effective landing page. In fact, having a landing page optimized for mobile can have a huge impact on conversions.
Home Page vs Landing Page
A web page on a website is not the same as a landing page. The main difference between a home page and a landing page is the focus. Landing pages are designed to lead to conversions, while a home page is designed to provide general information and encourage site visitors to explore other pages on the website.
Summary
Creating an effective landing page is essential for your business. Landing pages drive conversions and help to generate leads for your business. Effective landing pages should be clean, engaging, and mobile-friendly.