The Importance of Local SEO

What is Local SEO? If you are a business owner that has a physical location or performs services in a particular geographic area, local SEO is what you need to boost your business and reach more potential customers.  While similar to traditional SEO, local search engine optimization (SEO) is a digital marketing approach that focuses …

Google My Business for SEO Strategy

Google searches are used to find businesses every day. In fact, it is estimated by some that google receives nearly 5.6 billion searches per day. By typing in, say, “plumbers near me”, Google returns a list of plumbing businesses in the area ranked according to their algorithms. The search results will also display the top …

Local PPC Can Help Your Small Business

What is Local PPC? Local PPC (pay-per-click) advertising is a marketing strategy that involves using local keywords in advertisements on social media or in search engines to target customers in a specific region.  In this approach, you only pay when someone clicks on your ad.  Why Use Local PPC? There are many benefits of Local …