Having the right key performance indicators (KPIs) are important to measure the success of your digital marketing strategy. With the rise of digital marketing, it has become more important than ever to have measurable goals that demonstrate the efficacy of a marketing campaign. The right KPIs will vary depending on your industry, whether you are focusing on B2C or B2B marketing, and the type of product or service being promoted.
By establishing KPIs to measure success, you can keep track of progress and identify areas for improvement throughout your digital marketing strategy.
Marketing strategy
Marketing strategies are crucial for any company — digital or traditional. It’s important to understand your goals and objectives so that you can determine the best KPIs to track. You can measure the success of your marketing strategy by looking at lead generation, website visits, and customer interactions.
Marketing tools
Marketing tools can help you capture, measure, and analyze the data you need to understand how effective your campaigns are. Some of the most important KPIs for tracking your marketing tools include website visits, leads generated, and sales.
Email marketing
One of the most effective digital marketing strategies is email marketing. When establishing KPIs to measure success, focus on setting metrics that are easily monitored. This could include open rates, clicks, and conversions from contacts to leads. Additionally, track whether or not emails are sent to qualified leads and measure the effectiveness of the CTA (call-to-action) in each email.
Social media
Social media has become an integral part of digital marketing strategies, so it is important to track the success of campaigns across different channels. This could include the number of followers, likes, retweets, and shares. Additionally, measure website referrals from social media, as well as conversions from contacts to qualified leads.
Social media is a great way to reach potential customers and engage with them in real-time. To understand how well your social media marketing is performing, you should track website visits, engagements, and conversions.
B2C and B2B marketing
B2C (business to consumer) marketing is all about reaching customers who are interested in buying your product or service. To gauge the success of your efforts, you should look at website visits, sales, and engagements.
B2B marketing is all about building relationships and developing trust. Your KPIs should include website visits, decision-maker interactions, and leads that are engaging with your brand.
Working with Iris
No matter what type of digital marketing strategy you are utilizing, it is important to measure the success of your campaigns. By utilizing the right KPIs, you can determine where your campaigns are effective and maximize their effectiveness.
Working with Iris’s experts allows you to gain a researched understanding of the importance of KPIs as well as how to most effectively implement KPIs throughout your business’s marketing strategies. Contact Iris to begin measuring the success of your marketing strategies in an effective and meaningful manner.