Google My Business (GMB) is a powerful tool that allows businesses to manage their online presence on Google — including their website, customer reviews, profile page, and more. It is also the key to gaining valuable insights into how customers are engaging with a business’s online presence. With these insights, businesses can learn more about their customers and adjust their SEO strategies accordingly.
Why use Google My Business?
Google My Business (GMB) is a free tool that allows businesses to easily manage their business profiles on Google’s directory and map services.
For small businesses, Google My Business is a great tool to create a local presence. It helps businesses appear in the local 3-pack, which is the top 3 local listings that appear on the Google search engine results page. This is crucial for businesses that rely on local customers, as it gives them a valuable edge over their competitors. In addition, GMB provides valuable insights into customer behavior and the performance of a business’s web presence, which can be used to improve SEO campaigns.
Integrating Google My Business Insights with SEO
Integrating SEO and Google My Business Insights can be a great way to optimize local SEO and gain an edge over competitors. Search engine optimization (SEO) and local SEO are two separate entities, but they share several common aspects. The goal of both is to help a business’s website rank higher in relevant Google searches and search queries. The main difference is that local SEO is focused on helping businesses take advantage of Google’s local search results.
By integrating insights from your Google business profile with SEO, businesses can leverage both strategies to best target their local customers and optimize their local SEO. GMB Insights provide incredibly valuable Google analytics that can be used to improve your SEO campaigns. For example, GMB Insights provide information on which keywords users search in order to find businesses in a certain area. Based on this data, businesses can create content and tailor their SEO campaigns to better match their local target audience.
GMB Insights also provide insights into customer behavior and preferences. This data can help businesses pinpoint what content resonates most with their local customers and can help them create more targeted SEO campaigns. For example, if a business knows that its customers are more likely to search for a particular keyword, the business can create content around this keyword and tailor their SEO accordingly.
What does Google My Business Insights have to offer?
GMB insights give businesses insight into how customers are engaging with their digital presence. This information can be used to tailor Google My Business SEO strategies to the customer’s needs. Insights include:
Tracking website clicks
GMB helps to track how often customers click on a website link from a business’s profile page or a Google search. This can help to refine a business’s online presence and SEO strategy.
Monitor customer reviews
GMB helps to monitor reviews from customers. This can help a business understand customer’s overall satisfaction and adjust their SEO strategy accordingly. Monitoring customer reviews can also help to identify areas that need improvement in customer service and other factors that influence SEO.
Measure customer search volume
GMB helps to measure how often customers are searching for a business on Google. This can help to refine content and adjust a business’s online presence to make sure it is reaching the customers most likely to be interested in the business’s services.
Identifying customer location
GMB helps to identify where the majority of a business’s customers are located. This can help to refine a business’s SEO approach, specifically in regards to location-based Google My Business local SEO tactics.
How to use Google Insights
Getting Started – Setting Up Your Google My Business Account
The first step to getting access to Google Insights is to set up your GMB account. You can do this by going to google.com/business and clicking on the “Get Started” button. Here, you will be asked to enter your business’s name, address, and other details.
Once you have filled out the form correctly, you will be asked to verify your business by verifying a physical mailing address, phone number, or email address. Once you have verified your business, you can start accessing and taking advantage of the powerful tools and insights provided by Google Insights.
Access and Use Google Insights
Once your GMB account has been set up, you will be able to access and utilize Google My Business analytics and Google Insights page. To do this, you should go to your GMB dashboard and click on “Insights”. Here, you will be provided with various options, such as:
• Search Performance – This lets you track how often people search for your business on Google, and which keyword searches are associated with your business.
• Customer Reviews – This provides you with feedback from customers and gives you insights into their experiences with your business.
• Local Awareness – This shows you your visibility in local searches, as well as your ranking (on a 5-star scale) among similar businesses.
• Engagement – This tracks the number of positive and negative interactions that people have with your business on Google.
Using Google My Business to optimize online presence
The data that you gain from Google Insights will give you valuable insights into your online presence, and it will also help you to identify areas of improvement. For example, if you notice that people are having negative experiences with your business, you can use this data to make changes to your customer service or website in order to improve the overall experience.
You can also use the data obtained from Google Insights to better understand your target audience and their needs. This can then enable you to tailor your strategies accordingly and ensure that you are reaching the right people with the right message.
Iris Marketing Team
Iris Marketing Team can help your business reach its full potential by helping you manage your Google My Business profile. With Iris, you’ll be able to optimize your profile to appear in local Google searches, resulting in more customers and more leads for your business. Our team will also provide a comprehensive reporting service that allows you to monitor and reflect on the success of your Google My Business page. Take action today and let Iris help you manage your Google My Business profile and achieve success.