There are many questions surrounding the use of artificial intelligence (AI) for content creation. Brands are constantly seeking new ways to create engaging content that resonates with their target audiences while also being cost-effective, and AI has emerged as an attractive solution.
Despite the potential benefits of AI, many marketers have reservations about incorporating AI in their content creation process. So, how should brands navigate this tricky terrain as they determine the right balance between AI and human written content?
What is AI content creation?
AI content creation is the use of Artificial Intelligence technology and algorithms to generate content such as blog posts, videos, audio frames, blog articles, etc. It uses natural language processing and machine learning to automate content creation by searching the web for relevant information and generating valuable content from it. These systems are trained by humans to understand the needs of the end user in order to create unique content from scratch based on an input set of parameters.
Content marketing and AI
Content marketing is the practice of creating and distributing content (e.g. blog posts) in order to attract and engage an audience. AI’s capability to absorb large amounts of data and perform analysis in real-time is making it possible for marketers to create large quantities of highly targeted, personalized, and relevant content.
The implications of AI and natural language processing systems on content marketing are far reaching. AI has the potential to revolutionize the way marketers create and distribute content, resulting in higher engagement and conversions. As AI content tools become more accessible, content marketers should take advantage of it to stay ahead of the curve. However, it is important to remain wary of it as well, and stay up to date on trends and strategies to achieve the best results.
User generated content vs AI generated content
While AI-driven content helps reduce the time it takes to create or share content, human created content offers a natural connection with customers and is hard to replace.
Benefits of AI in content marketing
First, AI can speed up the process of creating content such as blog posts. By leveraging algorithms, you can generate and customize blog posts in a matter of minutes, rather than the hours it would take a human to do the same. This makes it faster and easier to launch campaigns and create content that appeals to your audience.
AI-generated content also helps ensure that the content is up-to-date and relevant. AI algorithms can access news, trends, and user behaviors and generate content that’s relevant to current events. This keeps the content fresh and makes it appear more valuable to readers.
Finally, AI-generated content can save businesses time and money in the long-run. Not only can it create content quickly and easily, but it can also be organized and filtered in an efficient and effective manner. This ensures that businesses can focus their efforts on content that appeals to their target audience.
Challenges with AI content writing
An important aspect to keep in mind when considering switching to AI writers is the potential for misuse of information and inaccuracy. AI can be programmed to produce many types of content without any human oversight, and if the system is not programmed correctly, it may produce inaccurate or irrelevant information.
Another challenge with using AI for content creation is the loss of creativity and personalisation that is often seen when human writers are no longer in the equation. AI can automate certain processes such as keyword research and content curation, but it cannot be used to craft truly creative content with the same level of flair and personal touch as a human writer.
The importance of integrating a human touch
Statistics have shown that having a human-centric approach to using AI-generated content is key. AI cannot effectively convey the emotions, voices, and views of a human being. Even though AI can make content more useful and tailored, it only conveys the algorithm’s perspective of a given topic.
When producing content for blogs and social media, companies need to weave in a human touch. AI can generate ideas relying heavily on research and data, but integrating some unique and interesting ideas from a human perspective adds an invaluable dimension. This approach can help craft content that is more compelling, resonates with the audience, and ensures that the content stands out from the competition.
Humans excel in curating content that is authentic, personal, and interesting. The combination of human creativity and AI-generated content could produce content that strikes a chord with the audience. Leveraging the best of both worlds ensures that the content generated is accurate and up-to-date while also delivering an interesting and thoughtful read.
How to create high quality content with AI
Editing from human writers
AI isn’t quite ready to take over the entire editing process from humans yet, so it’s important to use AI in conjunction with a human editor. An AI program can be used to automatically generate a blog post from a template, but the post should always be reviewed by a human editor for accuracy and quality. For example, duplicated content or incomplete sentences can often be found in AI content produced without human intervention
Thoroughly fact check everything
No matter how accurate the AI-generated blog post may be, the facts should always be checked and confirmed by humans. An AI blog post may contain errors or omissions that can lead to confusion or incorrect information. This is why it’s essential for a human to review the post and provide any corrections or clarifications as necessary.
Evaluate readability
Human readers demand content that is easy to read and understand. AI can generate a great blog post but not always an easy-to-read one. For this reason, you should have a human evaluate the readability of the post and make adjustments for clarity and flow. AI can be a great asset in your blog post creation, but when it comes to making the post accessible and easy-to-read, nothing can replace the human touch.
AI marketing content in practice
In this day and age of advanced technology, it is easy to want to take the full “AI” route when it comes to producing valuable content. But, if you really want to rank highest in major search engines – quality content that is created with a human touch is what you need.
Quality ultimately trumps quantity. High-quality content that is engaging and relevant will rank higher in search engines when compared with content that is mass produced. This is because search engines will feature content that is more likely to be useful to viewers, and low quality content is likely not to be.
Bottom line, AI is an incredible tool for content creation but the best results still come with some amount of human supervision. Taking the time to refine content created by machines may require additional effort,but when it comes to the search engine rankings, relevant, helpful, and quality content is of utmost necessity.
Iris Marketing Team
Take your digital marketing to the next level with Iris Marketing Team’s comprehensive suite of digital marketing services. From creating custom, compelling content to driving higher engagement and improving ROI, our team is ready to help you reach your audience and make an impact. Contact us now to learn more!