SMM, or social media marketing will utilize and build your organization’s social media platforms and harness them as an effective marketing tool. Americans spend about 2 hours per day on social media, much of that time is spent interacting with influencers and brands on social media. Utilizing your social media channels and sharing content in your marketing strategy will help increase engagement with your target audiences. Two-way communication is critical to a brand’s survival. Social media marketing (SMM) offers a unique opportunity for your business to interact with your customers and for your customers to interact with you. Increase the reach of your marketing efforts with your social networks.
3.96 billion people around the world are registered on a social media platform (52% of the world’s population)
of the world’s internet usage is spent on social media platforms
of US adults between 18 and 29 use social media on a daily basis
Iris will help you hone in on the powerful analytics tools on social media to better understand your target audiences and their behaviors. By using these tools, we can help you to better understand your audience and target your social media strategies based on what your audience wants to see. We will help you define your SMM strategy goals and execute your strategy with interesting and inviting graphics that set you apart from your competitors. With consistent messages and posting, you can build your social media platforms and attract attention. Tell your brand’s story and connect with your target customers. With the power of social media you can:
Start with a few platforms
A good social media marketing plan starts with understanding your audience and selecting the platform(s) that most align with where your audience is. It’s better to focus on a few platforms, rather than being on all of them.
Plan your content
Good social media content comes from two places – content creation and content curation. Creating social media content can make or break your SMM. Look into the types of content your audience wants to see. Bottom line is, you must plan your content with regard to what your audience wants to see.
Listen to your audience
As your brand grows, so does the conversation surrounding it. Social media can be used in a conscious way to monitor what people are saying about your brand. These insights can help you determine current or future trends and strategize your marketing objectives.
Providing great customer service will help you to reach your goals. This includes monitoring your media channels and responding to customer concerns and reviews as they come up, keeping your customers happy. Paying attention to reviews and to your consumer will help to build lasting, mutually beneficial relationships between you and your customer.
Evaluate your results
Social media metrics and social media analytics are extremely insightful. With the click of a few buttons, you can see how your social media strategies are performing and determine the effectiveness of your social channels.