Pay-per-click, or PPC, advertising will help your website get noticed on Google. We can help you set up PPC campaigns that will put your website at the top of the search engine results page. Search ads are one of the most commonly used advertising modes for PPC campaigns, however, the scope of these ads goes much further than just appearing at the top of the search results. Our experts will determine the search terms most relevant to your business, allowing you to reach your target audience based on their search queries. PPC advertising models allow for hyper-specific audience segmentation, reaching the exact demographics you are looking for. One of the benefits of this model lies in how advertisers pay for each ad placed. As the name suggests, the advertiser only pays for each click on the ad, not for each impression. Once your max budget is set – this is highly adaptable and can be made per click, per day, etc. – and the scope of your campaign is determined, algorithms will do the rest, projecting your ad across web pages through Google Ads.
Consumers click on PPC ads, so paid ads receive 65% of clicks that make up your website’s traffic
PPC traffic has a 50% higher conversion rate when compared to organic search
PPC ads return $2 for every dollar invested Average ROI for Google Ads is 200%
PPC advertising campaigns are extremely customizable and scalable, fitting perfectly into the needs of your business. You can choose who you want to advertise to, the time of day, location, demographics and more. PPC campaigns are easily adaptable, giving you exactly what you need for your company.
Your PPC ad performance will generate leads and increase sales of your products and services, as it boosts brand awareness across the internet. By bidding on keywords relevant to your business, you can perfectly target your customers, adjusting your campaign to fit exactly who you want to reach.
Once your ad goes live, you can start receiving those clicks and traffic to your website quickly. As soon as your ad is added to the auction, it can start appearing on websites where your target audience can interact with it, leading to more conversions for your business. PPC drives immediate results.
The results of PPC advertising campaigns are easily measurable and trackable. These insights and data will help you refine your campaign over time, increasing performance and your ROI. Unlike more traditional advertising channels, PPC allows you to easily track conversions – on both a macro- and a micro-level, giving your business the insights it needs to track the success of a campaign.
With PPC, you have complete control of your budget. You only pay for what someone clicks on, not on impressions or reach.