CREATIVE DESIGN CREATIVE DESIGN

LOGO DESIGN - THE IMPORTANCE OF A GOOD LOGO

Logos are not your brand, but instead a tangible expression of the values and experience of your brand.

Your company’s logo helps to portray your brand identity. It is a culmination of the virtues and values of your brand, creating a lasting bond between you and your community. Creating a high quality logo for your business makes your brand unforgettable. It is a symbol of your business, used to attract attention from your customers.

Our graphic designers will help you to create a logo that matches the personality of your business. Your logo is everywhere, on company documents, business cards, your website and on your social media pages.

Differentiate your brand from the competition with a striking, memorable logo. Your logo should be aligned with your business’s core values and mission. Your logo’s design should embody what your company stands for.

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Americans say that logos tell them about band personality

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People recognize a brand by a logo

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Americans notice the logo first when they see a product

LOGOS AS FOUNDATION OF BRAND IDENTITY

Your logo is one of the first things a customer sees when interacting with your brand and the key to your marketing strategy. Your logo can be the deciding factor of whether or not a client chooses you or your competitor. Set your brand apart from the rest, be different and express your brand’s identity with your logo. 

Our designers can help you create the logo of your dreams, communicating exactly what you want to say about your brand. Don’t miss out on opportunities to make your brand stand out. 

Your logo is the most recognizable part of your brand. They are what the consumer uses to  identify your brand and are often the first thing a person notices when interacting with your products.

OUR TOP 3 TIPS FOR CREATING A LOGO

01

Define your brand’s personality
A great logo starts with knowing the brand. Your logo should reflect the message your brand wants to portray and resonate with your target publics. Define the personality of your brand. Understand what your brand stands for and how it should be projected into the minds of your customers. Part of this includes aligning your logo with the product or service your company provides. Your logo should full encapsulate everything someone should know about your brand in seconds.

02

Plan out your colors
Color theory and symbolism play a huge role in logo design. Using color correctly can make or break your logo. Colors evoke emotions, make sure those emotions align with how you want your brand to be perceived. It is also highly recommended to consider what a full-color logo looks like in grayscale. There are instances where a color logo is not appropriate or not possible. Your logo should be striking with or without color.

03

Simple is sometimes better
Sometimes, simple is better, especially when designing a logo. With one glance, a person should be able to understand the message of the logo. Too many colors, fonts or complex shapes can be confusing to the eye. Keep it simple and memorable.

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