Inbound Vs. Outbound Marketing: Can You Use Them Both?

Difference Between Inbound And Outbound Marketing Many marketers talk about inbound vs. outbound marketing. They want to know which type is the best for their businesses. In this post, you will learn what these two terms are and if you need to choose one. Outbound Marketing Outbound marketing is the traditional marketing that most people …

Traditional Media vs. New Media: Which Methods To Use

Difference Between Traditional Media and New Media Many businesses ask questions about traditional media vs. new media. They want to know if they can adapt to new trends. Below, you can read about the differences between traditional and new media and which ones you should choose. What Is Traditional Media? Traditional media are non-digital advertising …

What Is Geofencing? And How Does Geofencing Marketing Work?

How Does Geofencing Work? Geofencing is a new technology that improves advertising. It is extremely helpful to local businesses that want to target users, a narrow audience in their geographic area. Geofencing technology uses virtual boundaries. When potential customers get into these geographic boundaries, they get ads that are very likely to convert. It’s is …

Top 7 Traits Every Successful Marketing Agency Should Have

7 Key Qualities to Look For In A Marketing Agency Before hiring a marketing agency, you need to do your research. It is possible to compare different options until making your final choice. Below, you can read seven qualities to look for in a marketing agency that may help you make a better decision. Effective …