10 Signs It Is Time to Redesign Your Website Now

Why Redesign Your Website? There are many web design updates and trends in the last few years. Search engines love fast websites with great mobile versions, and some popular platforms work only through mobile apps like Instagram and TikTok. So, you need a modern website that can follow these trends and attract potential customers from …

Brand Awareness vs. Lead Generation. What’s The Difference?

Comparing Brand Awareness And Lead Generation. Where Should You Focus? Many business owners want to increase their brand awareness. It makes sense that they want to reach more people and build a strong brand. Many marketing experts suggest brand awareness as the best strategy for small and medium businesses, But is it really the best …

What Is An SEO Audit? How To Perform An SEO Audit?

A Guide To Perform An SEO Audit That Works An SEO audit is a technical process of analyzing the SEO performance of a website. It shows you if the performance of your site is good or bad compared with the best practices. Performing an SEO audit is the starting point in creating an SEO plan …

Webflow vs. WordPress: Which CMS is Right for You?

Webflow vs WordPress – Which One Is Better For You? Today most people have access to the internet. We use different devices to get information, read the news, watch videos, and purchase products online. If you have a small business, the internet brings new opportunities to reach your target audience and make more sales. You …

12 Benefits of Local SEO

What Are The Benefits of Local SEO? Local SEO can bring more customers and visibility to your business. But many small businesses still do not use it and prefer to focus on other parts of their marketing like advertising. Below, you will read 12 benefits of local SEO that will prove why it is critical …

eBooks vs Whitepapers: What is the Difference?

What are eBooks and Whitepapers? Many marketers think white papers and e-books are the same. While there are similarities in these tools, there are major differences too. In some projects, you could use both and get great results. Other projects may only require one of these options. So, what are whitepapers and eBooks and how …

Inbound Vs. Outbound Marketing: Can You Use Them Both?

Difference Between Inbound And Outbound Marketing Many marketers talk about inbound vs. outbound marketing. They want to know which type is the best for their businesses. In this post, you will learn what these two terms are and if you need to choose one. Outbound Marketing Outbound marketing is the traditional marketing that most people …

Traditional Media vs. New Media: Which Methods To Use

Difference Between Traditional Media and New Media Many businesses ask questions about traditional media vs. new media. They want to know if they can adapt to new trends. Below, you can read about the differences between traditional and new media and which ones you should choose. What Is Traditional Media? Traditional media are non-digital advertising …

What Is Geofencing? And How Does Geofencing Marketing Work?

How Does Geofencing Work? Geofencing is a new technology that improves advertising. It is extremely helpful to local businesses that want to target users, a narrow audience in their geographic area. Geofencing technology uses virtual boundaries. When potential customers get into these geographic boundaries, they get ads that are very likely to convert. It’s is …

Top 7 Traits Every Successful Marketing Agency Should Have

7 Key Qualities to Look For In A Marketing Agency Before hiring a marketing agency, you need to do your research. It is possible to compare different options until making your final choice. Below, you can read seven qualities to look for in a marketing agency that may help you make a better decision. Effective …