Today most people have access to the internet. We use different devices to get information, read the news, watch videos, and purchase products online. If you have a small business, the internet brings new opportunities to reach your target audience and make more sales. You can become a source of information or provide them with a platform to buy your products and services.
All businesses can start establishing an online presence with a website. If you don’t have a website, your business does not have an online brand or a platform that your customers can find you. You can also use your website to attract more people and get leads.
When you build a new website, you might need to decide between Webflow vs. WordPress. They are two top CMS platforms that allow you to build great websites. You can find all the important differences below.
Why Does Your Website Need A CMS?
CMS stands for content management systems, and it is an important part of a business website. CMS allows you to create and edit website pages based on a standard format. This process will enable you to have an excellent design while you avoid complicated and technical tasks.
The first main benefit of CMS is that everyone can use it. You can add more content and pages with a few clicks. If you want to hire writers or marketers who don’t know about web design, CMS platforms are the best options.
Then, CMS platforms are optimized for SEO. They have a clear code that allows search engines to crawl every page. Then, search engines will rank your pages based on the keywords you use.
When you need a website to attract more customers and provide information to your target audience, CMS platforms allow you to focus on your marketing without worrying about the technical parts. Here are some standard features for a CMS.
- Blog: Blogging allows you to add more pages and content to your website. Search engines rank these pages and send more potential traffic. A blog can also work as a source of information in your niche and establish you as an expert.
- Menus: If you run a restaurant, a bar, a spa, or any business that needs a menu, CMS will help you edit and update it easily.
- Location Pages: These pages are important for small businesses that want to reach customers in their area. Location pages will help you to increase your local SEO rankings and expand in new markets.
- Portfolios: They are important for businesses that need to give an example or a sample of their work.
Webflow vs. WordPress
Ease Of Use
The first thing we need to compare between Webflow vs. WordPress is the ease of use. Most businesses need a website that they can use without much learning curve.
The winner in this category is Webflow because it has many intelligent features and unlimited design capability. While both options are easy to install, WordPress is more complex with more lines of code and requires some PHP knowledge.
WordPress also requires plugins to perform various tasks. When you want to add a feature to your website, you install a new plugin that has a learning curve and affects the performance of the website. On the other hand, it is easier to customize Webflow depending on the application. It includes many important capabilities without third-party plugins.
Add Pages To Your Website
CMS helps you add blog posts, menus, and location pages. It makes it easy and does not require any work to build a new page. You click a button and add the content.
Webflow makes it easier to copy-paste a piece of content. For example, you can add content and images or a Google doc file and then copy-paste the entire content. Webflow uses a CDN that allows you to load your pages fast and don’t have any broken images.
WordPress does not include a CDN unless you use a third-party plugin. So, your website will be slower. WordPress has an editor that allows you to customize posts and pages with ease. But Webflow is the winner in this category because you can create fast pages without broken images.
SEO has many important elements we need to consider to choose the best option between Webflow and WordPress. For example, you need a fast website, a great mobile version, and keywords in your content.
Webflow has a mobile-friendly editor to ensure that all your pages are built for mobile. Then, it helps you add the keywords to the right places on your website.
WordPress works well on mobile when you have a responsive theme. However, you don’t build your pages for mobile, but the theme adjusts all the elements. If you want to add keywords to important places, you need to use an SEO plugin. These plugins have many features, but they are not always free and can slow down your site if you use too many of them.
Backend and Site Speed
Site speed can affect your SEO and the user experience of a website. Every website has lines of code that help the site to load and do different actions.
WordPress is a complicated CMS with too many lines of code. The third-party plugins just add more lines of code to enable different features. It is unlikely to have a WordPress site without plugins, so you can expect a slow website. The results will be lower rankings, a high bounce rate, and fewer visitors or leads.
Webflow has a simple, clean, and fast code. You can minify the CSS and HTML of your site that will give even better results because your will website will have fewer lines of code.
Webflow offers a better experience in most parts of a business website. It is easier to use and allows you to build fast sites. The main problem of WordPress is the multiple plugins that you will need to add, even for simple tasks like SEO optimization.