Many businesses ask questions about traditional media vs. new media. They want to know if they can adapt to new trends. Below, you can read about the differences between traditional and new media and which ones you should choose.
What Is Traditional Media?
Traditional media are non-digital advertising and marketing methods. However, they include many methods like the following:
- Radio advertising
- Television advertising
- Direct mail advertising
- Print adverting
- Direct selling
- Live demonstrations
- and many more
Many businesses and their audience are familiar with these methods and use them for years. They made sales and followed specific patterns that worked.
However, they are not the most effective options these days. The customers have more ways to get informed about products and services. They also get more advertisements from different channels than a few years ago.
What Is New Media?
New media are advertising and marketing methods that you can apply with a digital device and internet access most of the time. For a few examples, you can consider the following methods:
- Search Engine Optimization (SEO)
- Social media marketing
- Content marketing
- Email marketing
- Pay Per Click (PPC) advertising
Businesses use these methods for years, but they still gain popularity. While they are not new, they change regularly because online platforms evolve over time.
Traditional Media In 2021
The term outbound marketing refers to traditional marketing methods because businesses send out a message to the customers. The opposite is inbound marketing that refers to new media. The customers choose to search for the company.
Outbound marketing is not so popular as a few years ago. Most customers can use the internet to search for information and make their own decisions. They have a harder time accepting a message they will see on a billboard or a television advertisement. This is why more businesses question traditional media vs. new media in 2021.
Is It Worth Using Traditional Media?
Traditional media can work for some businesses. You can figure out if they work for you by testing them. No one can tell you if a specific method is worth your money. Your target audience will decide it.
The discussion of traditional media vs. new media can help you discover new options. You need to choose the methods that are the most effective for your business. It can also be a combination of traditional and new media.
5 New Media Strategies That Are Worth Your Time and Money
Search Engine Optimization (SEO): It is the process of getting ranked on the first page of search engines for keywords in your niche. SEO can drive free and targeted traffic to your website. Search engines have many ranking factors, but the most important are your content, backlinks, and technical parts of your site.
Social Media Marketing: You can create profiles and pages on social networks for free. Then, you must create content and engage with your target audience. Social media can help you to send traffic to your website and build a brand online. You can be active on many platforms or choose the ones that give you the best results.
Content Marketing: It works by distributing free content through different channels, including your website and social media. A content marketing strategy can include blogs, articles, images, videos, and other content types. The goal is to provide value to your target audience. It’s an effective way to build trust and motivate potential customers to learn more about your brand.
Email Marketing: You can collect emails from your target audience with forms and landing pages. They give you permission to contact them directly. Your emails can include valuable content and promotions that motivate them to take action. You can also use emails as a part of your content marketing strategy.
PPC Advertising: You find keywords on search engines and create ads. Then, you bid for these keywords. If you have higher bids than the other advertisers, your target audience can see these ads above the organic results. You pay when people click on your ads. PPC advertising is the fastest way to drive traffic to your website.
New media has created new ways to reach your target audience. While traditional media are still an option, you can test these new alternatives. The next is to create an inbound marketing plan that includes some of the methods above.